This project comes in an academic context where it was asked for an analysis of a brand with a focus on identity and communication issues. The Olympic Games of Mexico 1968 were the proposal chosen for its powerful and innovative image in the context of the time. On its image, we do a little analysis about the basic elements of visual communication of the event relating them to the historical context, with the environment, infrastructure, applications and entire graphics production performed.
Client: Universidade de Aveiro, Portugal - (University project)
Platform: Branding and Editorial design
Role: Content research, printing and binding (handmade)
Platform: Branding and Editorial design
Role: Content research, printing and binding (handmade)
Project members: João Nogueira, Tiago Lima, Francisco Seisdedos, Paulo Pannuzzo
The Olympic Games of Mexico 68
The organisation of the games was awarded to Mexico on 18 October 1963, a plenary session of the International Olympic Committee in Baden-Baden in Germany. The candidacy of Mexico was elected leaving behind the other competing cities, Buenos Aires, Detroit and Lyon. The Mexican Organising Committee made clear the will to organize some brilliant games and even exceed the requirements.
Thus, the unprecedented cultural program, the game world projection, and the desire to show a competent image to the world were the goals of the Organising Committee.
Mexico 68 image
Lance Wyman was distinguished by his collaboration with Eduardo Terrazas (architect), and under the direction of the architect Pedro Ramirez Vazquez, in the development of image for the Olympic Games of Mexico 68. The graphic image was of great importance in Mexico games. This was due to the fact that it was the first time that the organisation of a game was awarded to a Latin American country. Mexico, an emerging third world country, was not able to carry out a campaign like the one held by Tokyo four years earlier.
The team led by Pedro Ramirez Vazquez was seen as multidisciplinary and multicultural working efficiently.
The logo was inspired by the traditional forms of Mexican culture in the grounds of the Huicholes Indians and Op Art movement of the '60s, thus setting the mood for the entire graphics system. The logo was designed to include the Olympic rings at number 68. As for the colours used, just the typical colours of the five rings of the Olympic Games were highlighted, and the black and white were used for other graphics.
