This project explores a full character-based branding illustration for a craft beer brand, using animal mascots to communicate each product’s personality. The visual identity centres around three stylised Australian animals, each chosen to reflect the character of its beer:
Koala for the non-alcoholic lager, symbolising a mellow, laid-back attitude.
Crocodile for the lager, representing a clean taste with a crisp, biting finish.
Kangaroo for the IPA, embodying boldness and a signature hop-fuelled kick.
The goal was to create a flexible set of assets that could scale across beer badges, work apparel, coasters and other promotional use.
Client: Woolshed Helsinki
Role: Illustration, Branding
